In summery the TV advert, radio advert and the print advert
all have some similar features. For example in the print advert it has
celebrity endorsement which is Penelope Cruz and has an simple amount of
information such as on the TV advert where the celebrity endorsement is Cheryl Cole
so I think L’Oreal does know the benefits of using celebrity endorsement for example it helps people remember the
advert it makes the brand equal quality because if Cheryl Cole and Penelope Cruz
who are very well known celebrity’s use L’Oreal and get an amazing result it’s
also basically saying ‘you can look just as good as a celebrity’ and kind of
makes people believe that the product is up to celebrity standers and makes
them stand out so it should do unbelievably well for you.
Another similarity is the tone of language, in every L’Oreal casting crème advert that I have analysed/viewed all have a conversational/informative language tone. However it does vary in different advertisements for example on the print advert there is only a very small amount of writing but in the radio ad/TV ad there is a lot more information said but this is because of the obvious, you can only fit a certain amount on a poster.
However they do have some differences as well. In the print advert it’s mostly trying to promote the new products by giving a simple quote and then just putting the product by its right…it’s really simple. But in the TV advert the advertisement Cheryl Cole is bouncy, happy and over exaggerating about her results she got with L’Oreal casting crème. So in my opinion I think a radio advert and TV advert is more exaggerated than a simple print advert.
I personally think the most effective way of advertisement is the TV advert because it’s short, fun to watch and easily sticks into your head. Also a lot of people in the spare time decides to watch TV in fact 96% of homes in the up has at least one TV, not including mobiles or other devices so the probability of someone seeing or even hearing about an L’Oreal TV ad is more likely than it is with an print advert. An print advert is mostly found in women magazines sometimes only the people who buy the magazines will see the advertisement but even then there isn’t any catchy tune etc. to get the audience’s attention who will then just easily turn over the page and the advert could go unnoticed.
L’Oreal target audience is mainly women aged 17+ so their main audience is probably late teens and young adults who want to brighten up their look but also L’Oreal is popular to some older women as well because they will be focusing on getting rid of grey hairs. So I personally think that L’Oreal adverts are very appropriate for their target audience because every woman young or old want to have gorgeous looking hair and there isn’t any better way to get L’Oreal’s points across of ‘glowing, shimmering hair’ than using a young glamorous celebrity. Some may argue that the celebrity’s that are bragging about how excellent L’Oreal is, are only doing it because they ae getting paid to. However even if L’Oreal is paying Cheryl Cole or Penelope Cruz to brag about their product. It will still defiantly catch the audience’s attention. So I do think the producer of this advertisement has considered the advertising techniques very effectively, making these adverts compliment their products in many different ways.
Another similarity is the tone of language, in every L’Oreal casting crème advert that I have analysed/viewed all have a conversational/informative language tone. However it does vary in different advertisements for example on the print advert there is only a very small amount of writing but in the radio ad/TV ad there is a lot more information said but this is because of the obvious, you can only fit a certain amount on a poster.
However they do have some differences as well. In the print advert it’s mostly trying to promote the new products by giving a simple quote and then just putting the product by its right…it’s really simple. But in the TV advert the advertisement Cheryl Cole is bouncy, happy and over exaggerating about her results she got with L’Oreal casting crème. So in my opinion I think a radio advert and TV advert is more exaggerated than a simple print advert.
I personally think the most effective way of advertisement is the TV advert because it’s short, fun to watch and easily sticks into your head. Also a lot of people in the spare time decides to watch TV in fact 96% of homes in the up has at least one TV, not including mobiles or other devices so the probability of someone seeing or even hearing about an L’Oreal TV ad is more likely than it is with an print advert. An print advert is mostly found in women magazines sometimes only the people who buy the magazines will see the advertisement but even then there isn’t any catchy tune etc. to get the audience’s attention who will then just easily turn over the page and the advert could go unnoticed.
L’Oreal target audience is mainly women aged 17+ so their main audience is probably late teens and young adults who want to brighten up their look but also L’Oreal is popular to some older women as well because they will be focusing on getting rid of grey hairs. So I personally think that L’Oreal adverts are very appropriate for their target audience because every woman young or old want to have gorgeous looking hair and there isn’t any better way to get L’Oreal’s points across of ‘glowing, shimmering hair’ than using a young glamorous celebrity. Some may argue that the celebrity’s that are bragging about how excellent L’Oreal is, are only doing it because they ae getting paid to. However even if L’Oreal is paying Cheryl Cole or Penelope Cruz to brag about their product. It will still defiantly catch the audience’s attention. So I do think the producer of this advertisement has considered the advertising techniques very effectively, making these adverts compliment their products in many different ways.
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