Print advert

When analyzing the advertising for L'Oreal, I decided to look at a print advert.

The poster has a title saying L'Oreal in a thin spaced out font. Below the title is a picture of a young pretty actor who is Penelope Cruz with a quote saying ‘I can’t resist new glossy chocolate with delicious shimmering golden tones...Irresistible.’ On the poster it also has ‘say no to ammonia ad greys. Say yes to rich glossy colour. Then below that there is a picture of their new product which is promoting their new collection of glossy chocolates casting crème gloss. 
I think this is effective because the poster is very simple with very minimum information but this is what makes the poster interesting because the layout just catches the audience’s eye easily very easily for example having Penelope Lopez as the main image exaggerating about how satisfying this new product L’Oreal is and then to the right of this is basically the benefits of their new products.

 So I personally think that the audience will first be attracted to Penelope Cruz and the read her quote about how she can’t resist their new product which then is mentioned at the right side of her. 
Underneath the product image it says ‘three delicious shades’ It is very important that the L'Oreal does show a wide variety of their products/colors and effects so they can easily attract a wide audience because there will be a right shade for everyone. The packaging   which is in the advert has the same detail information that it has on the poster.
I also noticed how the narrative of this advert is that L'Oreal is kind of telling a story about how having grey hair and ammonia is bad and that they should be aiming to have rich glossy hair. This advert reminds me off Revlon colour silk and kind of has the same intertextuality because they both have a celebrity for example Revlon has Jessica Alba and L'Oreal has Penelope Lopez.

This advert will appear in magazines like take a break, Chat, OK, woman, pick me up and Now. This is because this is where the target audience which woman aged 16+ is mainly reading these sorts of magazines. But this isn’t the only advertising technique that L'Oreal has tried doing they have also done an beauty appeal, celebrity endorsement, compliment the consumer, peer approval, scientific/statically claim, promise a benefit, eye candy and it makes an offer.
I think overall the advert was effective because It is simple but it uses celebrity endorsement very well, so when L'Oreal has an young model on front of their advert explaining that L'Oreal is irresistible the young role models who love Penelope Cruz will be then interested in that product.

Links:
L'Oreal poster- http://imbbpullzone.laedukreationpvt.netdna-cdn.com/wp-content/uploads/2010/12/Loreal-Casting-Creme-Darkest-Brown-200-Review-1.png

Benefits of advertising in magazines- http://www.prairiesnorth.com/advertise/10-reasons-why-you-should-advertise-in-magazines/