TV advert

When analysing the advertising for L’Oreal, I started off looking at a television advert.

The narrative of the advert is about How life is too short to have boring hair and to always have the same style so as the resolution L’Oreal can help change that and make everything better by providing a product with 32 different shades with a rich shimmering colour and make your hair feel super soft without having any ammonia in the product. Cheryl Cole is narrating the advert and is looking extremely happy about how gorgeous her new hair looks. I think this is really effective to the audience because the story shows that the product does promise a benefit, independence and includes a scientific claim/fact about how the product doesn't have any ammonia then looked at what camera angles were used in the advert and why they chose those shots.  The adverts started with a wide shot to show Cheryl’s entrance when walking through an opening door looking extremely happy with the results. It then goes onto a close up to show her gorgeous hair colour as if to say “this is why I’m so happy.” In then goes from Cheryl to the products using a cut in and then goes onto a point of view shot showing Cheryl’s hand picking the product she wants.

I also noticed how the mis-en-scene was used to further help to sell the product. The Mise-en-scene clearly has the same colour theme throughout the whole video. Even though the advert setting is mainly in a classy bedroom and shows sets such as an opening door, walking through the bedroom, mirrors and petals. It still has hints of the colour of the product within the settings for example Cheryl has red hair, there’s a red wall, red curtains, red flowers and so much more. This is effective because in my opinion it shows that even though many other objects/products might have a similar colour to the product L’Oreal has but L’Oreal will always stand out within those colours.

The sounds and music used in the advert was soft music in the background while Cheryl Cole is narrating and giving short, fun and factual sentences. So the sound in this advert is really simple but gives of a fun and classy effect overall helping me having a good feel about the advert.

The advertising techniques used in the advert was peer approval because it makes the audience feel like they need to look good to live a better life and not a ‘short boring life’ as Cheryl claims would happen without L’Oreal. Also having Cheryl Cole narrating and boosting about L’Oreal means that the advert also includes exaggeration and celebrity endorsement this gives an huge beneficial effect on the audience by having more ‘eye candy’ and will attract more attention because Cheryl is a huge celebrity and many different people do think as her as an role model, so if Cheryl Is bouncing around and exaggerating how well L’Oreal is changing her hair then it is defiantly going to attract consumers.

I think overall the advert was effective because it is short and snappy but it includes so many advertising techniques and is known as one of the best adverts L’Oreal has produced , I personally think this is because of how well this advert has been put together and how interesting all the different camera shots , colour theme etc.

The target audience for this product is mainly for women because it shows big, bouncy, long hair with the perfect colour mainly every girls dream from the age 16 plus. So I do think this advert is successful in tempting the audience into buying the products because the advert is perfect for girls around any age and will attract different types of audience quickly.