The style of the radio advert was a combination of Persuasive, repetition and factual because the advert explains all the benefits of using L’Oreal casting crème and saying that there is no ammonia. This advert using repetition because it repeats the brand name a few times and also glossy look is repeated a lot.
The overall message of the advert was that L’Oreal gives hair a shimmering effect that glows, giving a healthy glow so they should buy the L’Oreal casting glows to indulge in the perfect hair. This was because in the advert they mention ‘hair colour that shimmers with golden undertones gives me a healthy glow.’
The types of voices used in the advert were an old female around the age of 30 with a strong English accent who is supposed to be Penelope Cruz, There is another voice which narrates the advert but this is a more British and classy voice while Penelope Cruz is being chatty, the narrative voice who sounds much older is being more informative. The advert chose these types of voices because this advert is targeting audiences who are women and young so having a woman who sounds nice and mature explain about the benefits of casting crème other than an old cranky man who is explain the benefits etc. Using women will appeal more to the woman audience basically.
The tone of language in the advert was conversational but as well as using short simple but informative sentences this blended in with the style of the advert because the advert seemed fun which will attract the young target audience and give an more friendly effect. However as well as they are using informative sentences it will make the advert gives our a lot more information in a short period of time.
There was a tag line/slogan in the advert and this was ‘because you’re worth it’ And it was mentioned once because in every L’Oreal advert or on their products they always say the same slogan so it will get catchy and make you remember that the saying ‘because you are worth It’ is linked to L’Oreal and will make out think of its products.
The product name itself was mentioned twice to make sure the audience who is listening to the advert will remember the produces name and then the name will then hopefully get stuck into the audience’s brain.
The contact details were not mentioned because L’Oreal is a well-known product so it can easily be found In local stores/super market shops so there is no need for an phone number or address etc. because there is many places to find this product and it’s easy to find out where they can buy it just by asking a friend or nipping in a shop.
The music used in the advert was soft classy music this was in my opinion effective because it was a calm soft effect which wasn’t to powerful because we could still hear the speaking etc. . this helped the advert by making the advert much more interesting for example if the advert had only Penelope speaking then it will be really boring but because there was music involved too, it has a bit more of a ‘kick’ effect
The main purpose of the advert was to Inform the audience of the new glossy chocolate collection from casting crème gloss such as chocolate and caramel In between Overall I think the advert was not effective on the target audience as its only 20 seconds long and within that time they just describe the benefits of using L’Oreal and nothing more. They don’t say how long it will last, where to get it from, the price etc. However the persuasive technique within this advert is very powerful.
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